I started the Lifestyle Business Podcast at the end of July in 2009. Speaking of strategy… After 4 months of podcasting and hard work, only 30 listeners subscribed to my show. They give an interesting example of “Latest in Paleo” as a great podcast that acts as a filter for all kinds of paleo information, even though the host isn’t a world-recognized expert. This is an idea that Jay and Sterling focused on in this episode of IBM. By focusing on stuff that’s topical, you can hack your way to something to say. Everybody still thinks we should be focused on creating evergreen or cornerstone content. There aren’t enough podcasts that focus on ‘scenes’ on the internet. Worried you won’t be able to come up with something to talk about every week? Join the club. Sure it’s hard– just because your podcast is about “link building” doesn’t mean you can’t talk about the things that matter most to you. Even if you are boring at the beginning (it’s tough not to be!), we’ll still listen because we want to hear the goods. A great hack to having something to say is focusing your energy on specific problems. Sick of those douchey hosts? You can solve that.
You’ve got the format, the basic topics, subject, and even the basic content structure. Does the Lifestyle Business Podcast grind your gears? Good. Don’t like something that’s popular? Fix it.Here’s some strategies for developing a voice: The way to being a somebody is having something to say. Nobody wants to hear the next interview unless you are somebody. You need something to say. You can’t phone it in like a lot of the big guys. You shouldn’t be worrying about that stuff. How am I gonna tweet the crap out of this podcast?! Most people who start a podcast will focus on their design, their sound mapping, what kinds of guests they are going to have, and the promotion. “There’s all the difference in the world between having something to say, and having to say something.” ― John Dewey Before you hit record, make sure you have something to say.Įven if you have a crappy microphone and a mediocre blog design, you can create a meaningful podcast and change people’s lives for the better. Sound good? If you are at a sticking point in getting your podcast off of the ground, let me know in the comments, and I’ll do my best to help you. I’m a firm believer that podcasting can get you money, friends, lovers, ideas, advice, quality karma, and good times. With any luck, a little bit of my irrational enthusiasm for the medium will wear off on you. Share with you the most important podcasting strategies and tips I’ve learned in the past few years.Help you make all the basic technology decisions in less than an hour so you can get started creating a great show as soon as possible.When I started a podcast in 2009, a lot of people were saying that “podcasting was dead.” ಠ_ಠ If you are just getting started, don’t feel like you missed the dance. I was listening to podcasts years before I ever started recording my own shows ( you can read about my podcasts at this link). As many of you know, I’m a podcast fanatic.
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